The West Branch Area Retail Merchants Association is dedicated to promoting West Branch area businessess and providing fun, family events for the community.

About Us
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A unique turn-of-the-century shopping experience awaits you in beautiful Downtown West Branch, the cultural focal point for Ogemaw County. Enjoy the architecture with century old buildings. Experience a variety of unique shops and personal services with free, convenient and lighted parking.

Whether you shop, dine, socialize or enjoy our meandering riverwalk along the west branch of the Rifle River or stroll through beautiful Irons Park, our community will welcome you and our enthusiasm will impress you!

Downtown is easily accessed from Interstate 75 at exit 212 or 215 and is just 3 minutes from either exit.  We are just six miles west of M33 on M55.  From Gladwin, go north on M30.  From Standish, go west on M76 and from St. Helen, east on M76.
Questions, e-mail us at
Other sites of interest:

West Branch Area Chamber of Commerce

West Branch Visitors Bureau

City of West Branch

West Branch Events
West Branch, Michigan